History of Febreze

Febreze, the popular household odor eliminator, has an intriguing history dating back to the early 1990s. Originally developed by Procter & Gamble scientists looking to create a fabric refresher, Febreze hit the market in 1998. Initially, the product struggled to find its footing, as consumers were skeptical about its efficacy and questioned the need for such a product in their cleaning routines. Despite extensive marketing efforts, Febreze failed to make a significant impact in its first year on the shelves.

However, a pivotal moment came when Procter & Gamble conducted consumer research that revealed an unexpected truth: people had become 'nose-blind' to the odors in their own homes. Armed with this insight, the company shifted its marketing strategy to emphasize Febreze's ability to eliminate odors rather than simply freshen fabrics. This change proved to be a game-changer. Febreze's sales soared as it became recognized as an essential tool in tackling household odors, from pet smells to cooking odors and beyond. Over the years, Febreze has expanded its product line to include various scents and formulations, cementing its status as a household staple for odor elimination. Today, Febreze is a household name globally, with a wide range of products catering to different needs, from air fresheners to fabric refreshers, continuing to innovate and adapt to consumer preferences.