History of Fairlife
Fairlife, a brand of ultra-filtered milk, was launched in 2012 as a joint venture between Coca-Cola and Select Milk Producers. Marketed as a high-protein, lactose-free alternative, Fairlife quickly gained popularity for its innovative filtration process that concentrates the nutrients found in milk while reducing sugar. Despite controversies surrounding animal welfare and sustainability practices within its supply chain, Fairlife continued to expand its product line, introducing flavored milks and protein shakes. However, in 2020, undercover videos depicting animal abuse at one of Fairlife's supplying dairy farms sparked public outrage and led to calls for boycotts. Fairlife responded by pledging to improve its animal welfare standards and transparency within its operations.