Is Comfort on BDS List?

Boycott

Comfort has to be boycotted

Comfort is a brand of Unilever

Unilever supports Israeli illegal settlements in occupied Palestine. When Ben & Jerry's, their sub-brand, decided to stop selling its products in Israel, Unilever sold off the Israeli distribution rights to Avi Zinger to circumvent their decision and to force Ben & Jerry's brand name to continue selling in Israel.

Proof

Alternatives to Unilever Products

Supermarket own brand products. Eg. Morrisons

Search all brands to boycott

Some other brands to boycott

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

Booking.com

Booking.com allows listings in occupied Palestinian territory, and after announcing it will remove 200 of such listings, it reversed its decision, showing it is knowingly complicit in Israels occupation.

Fiverr

Israeli company. Based in Tel Aviv, Israel. CEO, Micha Kaufman, is a staunch zionist who supports the IDF.

History of Comfort

Comfort, a brand synonymous with relaxation and quality, traces its origins back to the early 20th century when its founder, William Comfort, set out to revolutionize the way people experienced comfort in their daily lives. Initially focusing on bedding and mattresses, Comfort quickly gained recognition for its commitment to crafting products that provided unparalleled support and restful sleep. As the brand expanded its offerings, it diversified into a wide range of home comfort solutions, including pillows, blankets, and furniture, all designed with a meticulous attention to detail and a dedication to enhancing the well-being of its customers.

Throughout its history, Comfort has adapted to changing consumer needs and technological advancements while remaining true to its core values of comfort, quality, and innovation. The brand's commitment to sustainability and environmentally friendly practices has also become increasingly prominent, with initiatives to source materials responsibly and reduce its carbon footprint. Today, Comfort stands as a household name, trusted by millions around the world for delivering products that transform everyday spaces into havens of relaxation and tranquility. With a legacy built on excellence and a vision for the future, Comfort continues to shape the way we experience comfort in our homes and beyond.