History of Closeup

Closeup is a well-known oral care brand that has made its mark in the global market since its inception. It was introduced by Unilever in 1967, pioneering the concept of toothpaste infused with mouthwash to deliver not just dental hygiene but also fresh breath. Closeup quickly gained popularity for its unique formulation and innovative approach to oral care, becoming one of the leading toothpaste brands globally. Its distinctive red packaging and refreshing mint flavor became iconic symbols of oral freshness.

Over the years, Closeup has continuously evolved to meet the changing needs and preferences of consumers. The brand has expanded its product line to include various toothpaste variants targeting specific oral care concerns, such as whitening, cavity protection, and gum health. Closeup has also extended its reach beyond toothpaste, offering mouthwash, toothbrushes, and other oral care products. Through strategic marketing campaigns and endorsements, Closeup has maintained its position as a trusted household name, synonymous with oral freshness and confidence.

In addition to its commitment to oral health, Closeup has also been actively involved in social initiatives promoting dental hygiene and oral care awareness. The brand has partnered with dental professionals and organizations worldwide to educate people about the importance of maintaining good oral health habits. Closeup's dedication to innovation, quality, and social responsibility has solidified its reputation as a leading player in the oral care industry, with a global presence spanning across numerous countries and regions.