History of Cif

Cif, originally named Jif, is a household cleaning brand known for its powerful cleaning products. The brand was created by Benckiser in the late 1960s and was initially introduced in France. The name 'Jif' was chosen as a play on the word 'jiffy,' implying that the product made cleaning quick and easy. In 1984, the brand was acquired by Lever Brothers, now a part of Unilever, and underwent a name change to 'Cif' to avoid confusion with the peanut butter brand, Jif. This change also facilitated the brand's global expansion.

Cif quickly became synonymous with effective cleaning solutions, offering a wide range of products for various surfaces, including kitchen countertops, bathroom tiles, and floors. Its formulations are designed to tackle tough stains and grease, making it a staple in households and commercial cleaning settings worldwide. Over the years, Cif has continued to innovate, introducing new products and improved formulations to meet evolving consumer needs and environmental standards. With its commitment to quality and innovation, Cif has cemented its position as a trusted brand in the cleaning industry, serving millions of customers globally.