History of Ciel

Ciel, a brand of sparkling water produced by Coca-Cola, has its roots in Mexico where it was introduced in 1996. Positioned as a premium sparkling water, Ciel quickly gained popularity in Mexico and eventually expanded its reach to other countries in Latin America. The brand's success can be attributed to Coca-Cola's strong distribution network and marketing strategies, which effectively targeted consumers looking for healthier beverage options.

Over the years, Ciel has undergone several transformations to meet changing consumer preferences and market demands. Coca-Cola has introduced various flavors and packaging formats to cater to different tastes and lifestyles. Additionally, Ciel has capitalized on the growing trend towards health-consciousness by promoting its zero-calorie and natural flavor variants.

As Coca-Cola continues to invest in its portfolio of non-alcoholic beverages, Ciel remains a significant player in the sparkling water market, competing with other well-established brands. With its refreshing taste and association with a trusted brand like Coca-Cola, Ciel is poised to maintain its position as a preferred choice for consumers seeking a hydrating and flavorful beverage option.