History of Cheetos

Cheetos, a beloved snack food, were invented by Charles Elmer Doolin, the founder of Frito-Lay, in 1948. Originally named 'Chee-tos' and inspired by a Mexican street food called 'Elote,' they were first sold in Texas. The cheesy snack gained popularity over the years, undergoing various iterations and flavor expansions. In 1971, the iconic mascot, Chester Cheetah, was introduced to promote the brand. Cheetos continued to evolve with new flavors and varieties, becoming a staple in snack culture worldwide. Today, they remain one of the most recognizable and bestselling snack brands globally, loved by people of all ages.