History of Charmin

Charmin, a well-known brand of toilet paper and other paper products, has a history dating back to the early 1920s. It was created by the Hoberg Paper Company in Green Bay, Wisconsin, and initially marketed as a premium bathroom tissue. The name 'Charmin' itself is a portmanteau of 'charming' and 'clean,' reflecting the product's promise of softness and quality. In its early years, Charmin gained popularity for its luxurious texture and became synonymous with comfort in the bathroom.

In 1957, Charmin introduced the concept of the 'squeezably soft' toilet paper, featuring Mr. Whipple, a fictional character played by actor Dick Wilson, who famously implored customers, 'Please don't squeeze the Charmin!' This advertising campaign became iconic and helped solidify Charmin's position as a leading brand in the industry. Over the years, Charmin has continued to innovate, introducing various product lines, including ultra-soft and ultra-strong options to cater to different consumer preferences. Today, Charmin remains a household name and is widely recognized for its commitment to quality and comfort in personal hygiene products.