History of Bonus
The 'Bonus' brand, launched by Colgate-Palmolive, emerged as a popular detergent brand, particularly
in regions like South Asia and parts of Africa. Introduced in the mid-20th century, Bonus targeted
the budget-conscious consumer segment, offering an affordable yet effective cleaning solution. Its
popularity grew due to aggressive marketing and its reputation for delivering value for money, which
resonated well in developing markets where cost-effectiveness was crucial.
Over the decades,
Bonus maintained its market presence by continually adapting to consumer needs and market trends,
often emphasizing its ability to provide excellent cleaning at a lower price point compared to
premium brands. This strategy helped Colgate-Palmolive capture a significant share of the detergent
market in many countries, cementing Bonus as a household staple in various regions.