History of Bonus

The 'Bonus' brand, launched by Colgate-Palmolive, emerged as a popular detergent brand, particularly in regions like South Asia and parts of Africa. Introduced in the mid-20th century, Bonus targeted the budget-conscious consumer segment, offering an affordable yet effective cleaning solution. Its popularity grew due to aggressive marketing and its reputation for delivering value for money, which resonated well in developing markets where cost-effectiveness was crucial.

Over the decades, Bonus maintained its market presence by continually adapting to consumer needs and market trends, often emphasizing its ability to provide excellent cleaning at a lower price point compared to premium brands. This strategy helped Colgate-Palmolive capture a significant share of the detergent market in many countries, cementing Bonus as a household staple in various regions.