History of BODYARMOR

BODYARMOR is a sports drink company founded in 2011 by Mike Repole and Lance Collins. Seeking to offer a healthier alternative to traditional sports drinks, they introduced a line of beverages featuring natural flavors, coconut water, and vitamins. With endorsements from athletes like Kobe Bryant and investments from Coca-Cola, BODYARMOR rapidly gained popularity in the sports drink market, challenging industry giants like Gatorade and Powerade. By 2020, Coca-Cola acquired a minority stake in the company, further solidifying its position as a major player in the sports beverage industry.