History of Aussie

Aussie is a popular brand of hair care products that is owned by Procter & Gamble. The brand's history dates back to 1979 when it was founded in Australia by Tom Redmond and his wife. Their mission was to create hair products that celebrated the unique spirit and laid-back lifestyle of Australia. The brand quickly gained popularity for its distinctive packaging and effective formulas.

In 2003, Procter & Gamble acquired Aussie, which helped to expand its global reach and product offerings. Aussie products are known for their signature scent and use of Australian ingredients like kangaroo paw flower and Australian jojoba seed oil. The brand's humorous and irreverent marketing campaigns have also contributed to its success, making it a household name in the hair care industry.

Today, Aussie continues to innovate with new products designed to meet the needs of different hair types and styles. Its commitment to quality and affordability has solidified its position as a favorite among consumers seeking effective and enjoyable hair care solutions.