Is Activia on BDS List?

Boycott

Activia has to be boycotted

Activia is a brand of Danone

Highly Israeli-supporting and investing company. Danone invests millions into the israeli food start up scene.

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Alternatives to Danone Products

Supermarket own brand products

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Some other brands to boycott

Starbucks

Openly supported genocide. Howard Shultz is the largest private owner of Starbucks shares and is a staunch zionist who invests heavily in Israels economy including a recent $1.7 Billion investment in cybersecurity startup Wiz.

Eden Spring

Israeli company. The parent company of Eden Springs UK is an Israeli water company which steals water resources from the farmers and towns in the Golan Heights, restricting access to it for non Israelis. Eden Water around Europe sells locally sourced water, however, as its parent is complicit in illegal occupation, it should be boycotted.

Caribou Coffee

The owners of Caribou Coffee, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Dr Pepper

The owners of Dr Pepper, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Espresso House

The owners of Espresso House, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Peet's Coffee

The owners of Peet's Coffee, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Pret-a-manger

The owners of Pret, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Tim Hortons

Tim Hortons is the sister company of Burger King, which supports IDF by providing free food and drinks to Israeli militants. See their instagram post (click translate) for reference.

L'Oreal

L'Oreal initiated operations in Israel in the mid-1990s, influenced by political motivations, and established a factory in Migdal Ha'emek, Lower Galilee. This location is controversial as Migdal Ha’emek was founded on lands of the ethnically-cleansed Palestinian village of al-Mujaydil. L’Oreal Israel produces products with Dead Sea minerals, marketed as 'Natural Sea Beauty,' and exports them to 22 countries. A significant portion of the Dead Sea's western shore, exploited by Israel for tourism and mining, is in the Israeli-occupied West Bank. L'Oreal has been described as a 'warm friend of Israel,' demonstrated by reversing a boycott stance through a $1.4m fine payment and an apology, subsequently strengthening ties with Israel.

History of Activia

Activia is a brand of yogurt known for its probiotic content, marketed by the multinational food company Danone. Introduced in 1987 in France, Activia was developed by scientists at Danone to promote digestive health. The key selling point of Activia lies in its inclusion of live and active bacterial cultures, primarily Bifidobacterium animalis DN-173 010, which is purported to aid in digestion and regulate bowel movements.

The marketing of Activia has heavily emphasized its purported health benefits, particularly its ability to improve digestive regularity. Danone launched a significant advertising campaign worldwide, featuring celebrities like Jamie Lee Curtis in the United States, promoting the yogurt's digestive health benefits. Despite some controversy and legal challenges regarding the extent of these health claims, Activia has become a widely recognized brand in the yogurt market.

Over the years, Activia has expanded its product line to include various flavors and formulations, including low-fat and lactose-free options to cater to different dietary preferences and needs. Beyond its original focus on digestive health, the brand has also emphasized its nutritional value, positioning itself as a wholesome snack or breakfast option. Activia's success has made it a prominent player in the global yogurt market and a staple in many consumers' refrigerators seeking a combination of taste and health benefits in their dairy products.