History of Tower 28 Beauty
Tower 28 Beauty is a clean beauty brand founded in 2019 by Amy Liu. The brand was born out of Amy’s desire to create a beauty line that would cater to sensitive skin while also being inclusive and accessible. Tower 28 is named after a lifeguard tower in Santa Monica, California, where the founder's family spent time, reflecting the brand's connection to natural beauty and outdoor vitality. It offers a range of skincare and makeup products that are free from harsh ingredients and formulated for all skin tones and types.
The brand quickly gained popularity for its mission to promote skin health through clean formulations and its emphasis on simplicity. Tower 28 products are dermatologist-tested, non-toxic, and cruelty-free, with a focus on calming and nourishing the skin. Over the years, Tower 28 has grown into a beloved brand in the clean beauty community, known for its inclusive shade ranges and commitment to making beauty safe and effective for everyone.