History of Serpstat
Serpstat was launched in 2013 as an internal tool for a Ukrainian digital agency called Netpeak.
Initially built to support the agency’s SEO efforts, the tool focused on keyword research and
competitor analysis. Due to its effectiveness, the tool was soon spun off into a separate product
and became publicly available. Over time, Serpstat evolved into a full-fledged growth hacking
platform for SEO, PPC, and content marketing professionals.
Headquartered in Odesa, Ukraine,
Serpstat has grown significantly, serving users from over 150 countries. The platform now offers a
wide range of features including rank tracking, backlink analysis, site audit, keyword clustering,
and market intelligence. Serpstat is known for its clean interface, regional keyword databases, and
affordability, which make it especially attractive for startups, small agencies, and freelancers. It
has established itself as a reliable alternative to bigger tools while continuously enhancing its
data and functionality.