History of Volcom
Volcom was founded in 1991 by Richard Woolcott and Tucker Hall in Costa Mesa, California. The brand was born from their shared passion for skateboarding, surfing, and snowboarding, aiming to create a company that truly represented the spirit of youth culture and action sports. Volcom quickly gained popularity for its innovative designs, high-quality apparel, and strong connection with athletes and artists. The brand’s distinctive stone logo and motto, 'True to This,' became symbols of its commitment to creativity, individuality, and the rebellious energy of board sports.
Over the years, Volcom expanded its reach beyond clothing, sponsoring top athletes, hosting music festivals, and supporting environmental initiatives. The company was acquired by the French luxury group Kering in 2011, which helped it grow into a global brand. In 2019, Volcom became independent again under the ownership of Authentic Brands Group. Today, Volcom remains a major player in the action sports industry, staying true to its roots while embracing sustainability and innovation.