History of Calvin Klein
Calvin Klein, founded in 1968 by designer Calvin Klein and his business partner Barry Schwartz, started as a coat shop in New York City. The brand quickly gained recognition for its minimalist and modern aesthetic. By the 1970s, Calvin Klein expanded into jeans, underwear, and fragrances, revolutionizing fashion marketing with bold and provocative advertisements. The introduction of Calvin Klein Jeans in 1978, featuring Brooke Shields' iconic campaign, and the launch of its underwear line in the 1980s set new industry standards.
Throughout the 1990s and 2000s, Calvin Klein maintained its reputation for sleek, sophisticated designs while expanding into accessories, eyewear, and home goods. The brand became synonymous with youthful, edgy fashion, often pushing boundaries with controversial ads featuring celebrities and models. In 2003, Calvin Klein Inc. was acquired by PVH Corp., ensuring its continued global success. Today, the brand remains a powerhouse in fashion, known for its timeless appeal and innovative campaigns.