History of Lexus
Lexus, the luxury vehicle division of Toyota, was introduced in 1989 to compete with established luxury brands like Mercedes-Benz and BMW. The idea for Lexus emerged in the early 1980s when Toyota sought to create a high-end car that combined performance, reliability, and luxury. The result was the Lexus LS 400, launched in the U.S. market in 1989, which gained immediate acclaim for its refined engineering, quiet ride, and advanced technology. Lexus quickly built a reputation for exceptional quality, customer service, and innovation.
Throughout the 1990s and 2000s, Lexus expanded its lineup with SUVs, hybrids, and performance models, becoming a leader in the luxury automotive industry. In 2005, Lexus became a globally recognized brand, expanding into markets beyond North America. The introduction of hybrid models, like the RX 400h in 2005, positioned Lexus as a pioneer in luxury hybrid technology. Today, Lexus continues to innovate with electric and autonomous vehicle advancements while maintaining its reputation for craftsmanship, reliability, and cutting-edge technology.