History of Appcues
Appcues is a product adoption platform that helps companies create user experiences like onboarding flows, product tours, and tooltips without requiring code. Founded in 2013 by Jonathan Sere, Chris Hicken, and Peter Shih, the company was initially born out of the founders' frustration with the complexity of implementing onboarding flows in software products. They sought to create a tool that simplified the process of driving user engagement and improving product adoption, particularly for non-technical teams.
Appcues quickly gained traction in the SaaS space, helping companies personalize their user experience and increase user retention. By providing a no-code solution, the platform empowered product managers, marketers, and customer success teams to create seamless in-app experiences, all while tracking user behavior and gaining insights into their product's performance. Over time, Appcues evolved to support more advanced features like targeting specific user segments, A/B testing, and integrations with other tools in the product stack.
Today, Appcues is widely recognized as a leader in the user onboarding and product adoption space, with clients ranging from small startups to large enterprises. The company's mission remains focused on helping teams build personalized, impactful experiences that drive product usage and customer success, all while empowering teams to do so with ease and flexibility.