MAGA (Make America Great Again) influencers are urging a boycott of Dunkin' Donuts because the company reportedly refused to advertise on Rumble, a platform known for its right-wing content. This decision has upset many Trump supporters, who feel their views are being rejected.
Why Dunkin' Donuts Rejected Rumble: The Controversy Explained
Dunkin' is in the news for turning down an offer to advertise on Rumble, a video platform known for its right-wing content. The issue became clear when Rumble's CEO, Chris Pavlovski, shared details of emails with Dunkin’s parent company, Inspire Brands, and the beverage company Diageo. According to these emails and Pavlovski’s tweets, both companies didn’t want to advertise on Rumble because they were concerned about its conservative content.
Here’s what Chris Pavlovski tweeted:
Here are the emails we received from both @InspireBrands / @dunkindonuts and @Diageo_NA
— Chris Pavlovski (@chrispavlovski) August 8, 2024
Inspire Brands / Dunkin Donuts didn’t want to advertise on Rumble because of “right wing culture”, and Diageo doesn’t want to advertise when creators like Crowder are on Rumble. pic.twitter.com/NJAHv44NuY
Rumble hosts content from well-known right-wing figures and has a strong conservative audience. Dunkin' Donuts was worried that advertising on such a platform might upset their diverse customer base. This has led to a backlash from many MAGA (Make America Great Again) supporters, who feel that Dunkin' is rejecting their values. They are now calling for a boycott of the coffee chain, similar to the boycott against Bud Light for partnering with a transgender influencer.
Dunkin' Donuts Boycott Trends on X
On Wednesday, the hashtag #BoycottDunkinDonuts quickly became one of the top trending topics on X, holding a spot in the top two for five hours. MAGA influencers are rallying their followers to take action against Dunkin' Donuts, hoping for a backlash similar to the Bud Light boycott.
Influencer @catturd2 told followers to turn Dunkin' Donuts into the next Bud Light. His tweet has been viewed over 2.5M times.
Another influencer, @GuntherEagleman, posted a call to boycott Dunkin' Donuts, which has been viewed more than 2.6M times.
Influencer @iAnonPatriot wrote, "Time to give Dunkin' Donuts the Bud Light treatment. Wake up, go bankrupt," with the post receiving over 210,000 views.
MAGA Influencers Want Dunkin' Donuts Boycotted Like Bud Light
In April 2023, Bud Light faced a big backlash after working with transgender influencer Dylan Mulvaney. Many conservative customers were upset, leading to a boycott led by figures like Kid Rock, who even shot at Bud Light cases in protest. This boycott caused Bud Light's sales to drop significantly and hurt the company's stock price. Now, MAGA influencers want Dunkin' Donuts to experience a similar backlash because the company turned down an advertising deal with Rumble over its right-wing content. They hope to impact Dunkin' in the same way, reflecting a growing trend of boycotting brands over political issues.
Other Reasons to Boycott Dunkin' Donuts
Boycott Over Israel-Themed Donuts
Dunkin' is also facing a boycott for offering Israel-themed donuts in support of Israel. This move is controversial due to the ongoing conflict, in which Palestine has lost 40,000 lives. Many branches are participating in this promotion.
Proof and details here Check other Israel-supporting companiesBoycott Over Anti-Muslim racism
The coffee chain faced controversy over anti-Muslim racism starting May 7, 2008, when they released an ad featuring Rachael Ray wearing a black-and-white scarf. Some people thought the scarf resembled one worn by Muslim extremists and accused the company of promoting terrorism. This criticism spread quickly online, leading to a flood of negative comments and calls for a boycott. A few days later, The company removed the ad from their website.
Proof and details hereBoycott Call After Police Officers Reportedly Refused Service
The donuts company faced backlash following an incident on August, 2017, when two police officers were reportedly refused service at a Brooklyn location. The New York Post reported that a cashier allegedly told the officers, "I don’t serve cops," while serving another customer. The company later described the incident as a mix-up and issued an apology. However, the New York City Detectives' Endowment Association and other police unions criticized the response as insufficient. The controversy led some officers to avoid the chain, choosing alternative coffee sources instead.
Proof and details here