History of American Apparel

American Apparel, founded by Dov Charney in 1989, became known for its provocative advertising campaigns and vertically integrated manufacturing process. It gained popularity for its 'Made in America' ethos and minimalist designs, offering a range of basic clothing items. However, controversies surrounded Charney's management style and allegations of sexual harassment, leading to his ousting in 2014. The company faced financial struggles and filed for bankruptcy in 2015, ultimately being acquired by Gildan Activewear in 2017. Despite its tumultuous history, American Apparel left a mark on fashion with its bold branding and emphasis on domestic production.