History of Tastykake
Tastykake, a beloved American brand of snack cakes, was founded in 1914 by Philip J. Baur in Philadelphia, Pennsylvania. Initially named the 'Philadelphia Cake Company,' the company was created with the goal of providing fresh, high-quality baked goods to the local market. The company was renamed Tastykake shortly after its launch, inspired by the notion that the cakes were “tasty” and offered a convenient, on-the-go snack. Over time, the brand gained popularity across the region, particularly with the introduction of their signature products such as the Butterscotch Krimpets and Kandy Kakes.
As the years passed, Tastykake expanded its reach beyond Philadelphia and became a staple of the snack cake market throughout the United States. The company's commitment to quality, freshness, and innovative flavors helped it stand out in a crowded industry. Tastykake's innovative approach included introducing individually wrapped cakes, which offered consumers convenience and portability. In 2011, Tastykake was acquired by Flowers Foods, a major player in the baking industry, ensuring the continuation of the brand's legacy while providing it with greater resources for growth.
Today, Tastykake continues to delight consumers with a wide range of products, including classic snack cakes, pies, and cookies. Its iconic treats, such as the Krimpets and Kakes, have become a part of American snack food history. Despite changing tastes and market trends, Tastykake remains a nostalgic favorite for many and maintains a strong presence in the snack cake industry, continuing to innovate and expand its product offerings.