History of Joe & the Juice
Joe & The Juice was founded in 2002 by Kaspar Basse in Copenhagen, Denmark. The concept combined fresh, healthy juices, coffee, and sandwiches with a vibrant, youthful atmosphere. From the beginning, the brand focused on an energetic, social environment, attracting a young, health-conscious audience. The stores were designed to feel more like trendy cafes rather than traditional juice bars, with music, open kitchens, and a dynamic team culture.
Over the years, Joe & The Juice expanded rapidly, opening locations across Europe, the U.S., and Asia. Its unique blend of quality products and engaging customer experience helped it stand out in a competitive market. The brand became known for its sleek branding, signature pink menu, and employee-driven social media presence. Today, Joe & The Juice continues to grow, maintaining its reputation as a lifestyle-driven brand that blends health, convenience, and modern cafe culture.