History of Best Secret
Best Secret was founded in 2007 by Schustermann & Borenstein GmbH as a members-only online fashion
platform specializing in designer and premium brand clothing at discounted prices. The company
started with the concept of creating an exclusive shopping club where members could access high-end
fashion items from well-known brands at significantly reduced prices. This membership-based model
created a sense of exclusivity and urgency that appealed to fashion-conscious consumers looking for
luxury items at affordable prices.
The platform, operated under Schustermann & Borenstein GmbH,
built its business model around acquiring excess inventory, end-of-season items, and overstock from
premium fashion brands, then offering these products to its members at substantial discounts. Best
Secret expanded its reach across Europe, establishing itself in multiple countries and building a
strong logistics network to handle international shipping and returns. The company's curated
selection included clothing, shoes, accessories, and lifestyle products from both established luxury
brands and emerging designers.
Over the years, Best Secret under Schustermann & Borenstein GmbH
has evolved its technology platform to provide personalized shopping experiences, using data
analytics to recommend products based on member preferences and shopping history. The company has
maintained its membership model while expanding its brand partnerships and geographic presence,
positioning itself as a bridge between high-end fashion and accessible pricing for style-conscious
consumers across European markets.